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ICE-BLUE DIAL
The ice-blue dial is the discreet and exclusive signature of a Rolex platinum watch. Rolex uses platinum, the noblest of metals, for the finest of watches. These exclusive dials can be found only on the Day-Date and the Cosmograph Daytona.
DIAMOND-SET BEZEL
Gem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting. Besides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.
PLATINUM
Rare and precious, platinum is striking for its silvery whiteness and vibrant luminosity. It is among the densest and heaviest metals in the world, distinguished by unique chemical and physical properties such as exceptional corrosion resistance. Paradoxically, it is also soft, elastic and highly malleable, which makes machining and polishing especially difficult, demanding an extremely high degree of skill. Rolex always uses 950 platinum, an alloy consisting of 950‰ (thousandths) platinum, painstakingly crafted in-house by the fine metalworkers at Rolex. The noblest of metals for the finest of watches.
Official Rolex Retailer
We is proud to be part of the worldwide network of Official Rolex Jewelers, allowed to sell and maintain Rolex Watches. At our store, we are at your service to help you choose the Rolex watch that best suits you, within the wide range of Rolex timepieces. Our store in Burlingame, CA is recognized as an Official Rolex Jeweler as we only sell guaranteed Rolex timepieces.
ROLEX WATCHES
Rolex is the ultimate luxury horologer. Synonymous with class and style, this a legendary brand in the world of watchmaking. One of these stunning timepieces can be yours when you shop the selection of Rolex watches for sale here.
Each model in this collection meets the high-quality design and precision that new pieces offer. We rigorously check every timepiece before it goes on sale, so you are sure to receive a truly breathtaking piece of wristwear when you shop the range of men’s and women’s Rolex watches we have available.
We have an extensive selection of Rolex watches that is constantly changing, making it easier for you to secure a unique piece at a reduced price. Whether you’re shopping for yourself or as a special gift for someone else, you’re sure to find something exquisite within our Rolex range.
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